Ok, this is a continuation of an earlier post, where I tried to convince people that gaming is the key to building promotional skills. Interested? Intrigued? In Sheboygan for the weekend (what?)? Check out part 1 before or after you read this (or you laugh at the memes).

What? You thought a cat riding a peanut butter and jelly sammich wouldn’t end up here?

4) Have a strategy and stick with it (unless it obviously isn’t working)

I’ve seen a lot of people play Catan, and they’re just all over the place with it. A little construction here, a little development points there, etc. It doesn’t work. You have to pick one strategy (based on your situation) and go with it. Personally, I like to build settlements and go for the longest road, but do whatever works for you.

When it comes to promotion, people sometimes get overwhelmed by the options. Facebook, Blogs, Twitter, Pintrest, Reddit, Personal Pleas, Free Giveaways, Paying for promotion…so many options. When there’s a buffet in front of you, it’s hard to resist trying a little of everything (believe me, I know my buffets). The problem is that doing a little of everything is like doing nothing. Find one strategy and stick with it until it’s obvious that it doesn’t work. Give it at least 6 months, maybe even a year. Building recognition takes a long time. Be patient.

Don’t beg, engage instead.

5) Don’t Try to Tear Down Others, Just Build Better

Nobody likes the dick that plays The Robber. In Catan, you can use the robber to mess other people up, but it will almost always backfire on you (the only exception is when you use it to keep the leader from pulling too far ahead).

Remember rule #1, if you act like a dick, people remember. They will be wary of you every time you play from now on. People don’t always remember the good things that you do, but they always remember the bad ones (remember the John Pigfucker joke).

It’s hard to be nice all the time. When you put yourself out in public like writers do, people will insult you, shoot you down, and just troll for no better reason than to troll. You have to stay above all of this. There are tons of stories about people or businesses that got into flame wars and it dragged them down. Just don’t get sucked in.

Instead of rolling around in the mud, just build better. Stay your course, be positive and surround yourself with a network of positive people. Maybe it’ll work, maybe not, but it’s better than sinking into the quicksand of dickitude (it’s a word now!)

And get off my lawn…dick!

In Closing

I think that the suggestions I make in this blog and the previous one boils down to this: Don’t be an asshole. This is a pretty good mantra for life. Say it with me now…”Don’t. Be. An. Asshole.”

*drops mic*